Bauer Business Focus: Steve Koch

The day after Thanksgiving is traditionally the biggest day of the year for retailers. But this year, many retailers kicked off their Black Friday sales on Thursday night. Steve Koch teaches marketing at the University of Houston's Bauer College of Business. He joins Andrew Schneider on this week's Bauer Business Focus.







Steve Koch is an executive professor of marketing at the University of Houston’s Bauer College of Business.

Andrew Schneider and Steve Koch

Bio photo of Andrew Schneider

Andrew Schneider

Business Reporter

Andrew Schneider joined KUHF in January 2011, after more than a decade as a print reporter for The Kiplinger Letter...