More Than Average: Dow Jones Adds The 'Swoosh'
by: Frank Deford, NPR, September 18, 2013 3:09:00 pm
The Dow Jones, of course, has always preferred very serious corporations –– your banks, your automotives, your insurers. OK, the movies were allowed in 1932 with the inclusion of Loews, and Walt Disney was brought onboard in 1991, but sports was never considered substantial enough for an industrial average until now, when Nike has been ordained.
Yes, Dow Jones has the swoosh.
Click on the audio link above to hear Deford's take on this issue.