Networks Must Adapt To Decline In TV Viewers
May 21, 2012 12:05:00 pm
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.
Ratings fell precipitously in 2012, especially among the most important audience for television advertisers: younger adults aged 18 to 49. Online viewing continues to grow, but remains a small fraction of total viewership. Bill Carter of the New York Times talks about the changing TV landscape.
Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.