Partnerships Help Drugmakers Get Closer To Patients
March 2, 2012 12:03:00 pm
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Proteus Biomedical has developed chip-in-a-pill technology that transmits patient data directly to a smartphone. Novartis has partnered with Proteus to investigate applications of this technology. C&EN senior editor Rick Mullin discusses how the nontraditional partnership is part of a larger trend.
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