Budweiser Gives Its Cans A Makeover
August 4, 2011 3:08:00 am
Parent company Anheuser Busch InBev has redesigned the Budweiser can in hopes of boosting sales, which have been declining for years. The company spent 18 months studying and testing new designs, according to the publication AdAge. The new can puts more emphasis on the beer brand's iconic bow-tie logo, and is heavier on the color red.