New Image for Houston's Health Museum
by: Capella Tucker, April 27, 2006 5:04:00 am
The John P. McGovern Museum of Health & Medical Science, across the street from the Houston Children's Museum, is unveiling a new brand ... it'll simply be referred to as The Health Museum. President and C-E-O Tadd Pullin says the mission continues to be to provide knowledge and understanding of health with the backing of the Texas Medical Center.
"And in this case our clarification of the brand and the new logo and improving our signage on the exterior of the building is a way to help make it easier for people to recognize what we are, what we are about and to find us, to navigate and to remember what we are and what we do."<
In the past ten years, about a million people have passed through the doors. School groups visit on a regular basis. Pullin says they are trying to attract a wider audience. He says there're oppotunities given the amount of information and level of interest in health, but it's also a challenge.
"In museums increasingly it's important to go beyond an exhibit where you are just looking at something and instead interacting with it and personalizing the experience. We'll be announcing later this year a new exhibit that will allow visitors to actually become the exhibit and this is important because it helps to personalize the experience."
The museum is a member of the Texas Medical Center and has a number of partnerships.
"For example a unique partnerhip we have with U-T Health Science Center and Baylor College of Medicine. They have partnered to help bring an exhibit to our museum called Stem Cells and You. This is a hands-on interactive exhibit that gives people of all ages a new and easy way to understand what stems cells are and how they operate and some insights into why they appear in the headlines in the news."
Another exhibit will focus on alcohol. Summer camps target ages eight through 13, but Pullin says the exhibits reach all age groups. Besides helping people understand their body and improve their health choices, the museum looks to inspire the next generation of health science professionals as well. Capella Tucker, Houston Public Radio News.