Bauer Business Focus: Steven Koch on Black Friday vs. Cyber Monday
by: Andrew Schneider, November 29, 2013 6:11:00 am
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The day after Thanksgiving is traditionally the busiest shopping day of the year. That's changing as more people opt to avoid the Black Friday crowds and do their shopping online. Steven Koch is executive professor of marketing at the University of Houston's Bauer College of Business. He joins Andrew Schneider on this week’s installment of the Bauer Business Focus.
Steven Koch is executive professor of marketing at the University of Houston’s Bauer College of Business.