Bauer Business Focus: Steven Koch on Black Friday vs. Cyber Monday

The day after Thanksgiving is traditionally the busiest shopping day of the year. That's changing as more people opt to avoid the Black Friday crowds and do their shopping online. Steven Koch is executive professor of marketing at the University of Houston's Bauer College of Business. He joins Andrew Schneider on this week’s installment of the Bauer Business Focus.

Steven Koch is executive professor of marketing at the University of Houston’s Bauer College of Business.

Andrew Schneider and Steve Koch

Bio photo of Andrew Schneider

Andrew Schneider

Business Reporter

Andrew Schneider joined KUHF in January 2011, after more than a decade as a print reporter for The Kiplinger Letter...