Hope, Help & Healing
by: Rod Rice, September 19, 2005 12:09:00 am
They are the people behind the "this is your brain, this is your brain on drugs ads, arguably one of the most successful anti-drug campaigns ever. The reason for a new campaign, called "Hope, Help & Healing", is because The Partnership for a Drug-Free America is shifting its focus from prevention to intervention and treatment.
Paul Costiglio is Deputy Director of the Partnership. He says Houston is a test city in part because there is a need here.
That population of family and friends is targeted in one of the ads...
The ads end by directing people to the web site Intervene Now and with a toll free phone number (888.655.3328) answered by The Council on Alcohol and Drugs Houston. The Council's Michael Ganchan says several things happen when a call comes in.
This campaign shift away from prevention and toward intervention and treatment includes ads that remind us that addiction is not a choice but an illness.
These ads like all from The Partnership for a Drug-Free America were done pro bono by several agencies. The Partnership says other reasons it selected Houston as a test city are because the partnership has a strong partner in The Council on Alcohol and Drugs Houston, and because local media outlets have been supportive in the past.