Hope, Help & Healing

Houston is one of two test cities for an advertising campaign in the war on drugs. The ads are the work of The Partnership for a Drug-Free America.

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They are the people behind the "this is your brain, this is your brain on drugs ads, arguably one of the most successful anti-drug campaigns ever. The reason for a new campaign, called "Hope, Help & Healing", is because The Partnership for a Drug-Free America is shifting its focus from prevention to intervention and treatment.

Paul Costiglio is Deputy Director of the Partnership. He says Houston is a test city in part because there is a need here.

That population of family and friends is targeted in one of the ads...

The ads end by directing people to the web site Intervene Now and with a toll free phone number (888.655.3328) answered by The Council on Alcohol and Drugs Houston. The Council's Michael Ganchan says several things happen when a call comes in.

This campaign shift away from prevention and toward intervention and treatment includes ads that remind us that addiction is not a choice but an illness.

These ads like all from The Partnership for a Drug-Free America were done pro bono by several agencies. The Partnership says other reasons it selected Houston as a test city are because the partnership has a strong partner in The Council on Alcohol and Drugs Houston, and because local media outlets have been supportive in the past.

Bio photo of Rod Rice

Rod Rice

Local Anchor, Morning Edition

Rod Rice became fascinated with radio at an early age, while sitting on his Grandfather’s lap listening to his "programs" on the big Emerson Radio...