Texas Businesses See Below-Average Gains From Online Advertising

Google is reporting an uptick in revenues for Texas businesses and nonprofits, due to increased awareness of their Internet presence.

The annual Google Economic Impact Report estimates that, in 2012, clicks through the company’s search engine and online advertising generated $94 billion in economic activity for nearly 2 million companies nationwide.

Niki Fenwick is a spokesperson for Google.

“For Texas specifically, we found that we generated about $5.1 billion of economic activity, which is up about 15% from the year before.”

That’s a slightly smaller increase in revenue than the national average. Fenwick attributes this to Texas businesses having a comparatively low presence online. She says roughly half of Texas businesses are not online, compared to 40% for all U.S. businesses.

Bio photo of Andrew Schneider

Andrew Schneider

Business Reporter

Andrew Schneider joined KUHF in January 2011, after more than a decade as a print reporter for The Kiplinger Letter...