Mobile Monday Moves Sales Back In-Store
by: Andrew Schneider, November 27, 2012 3:11:00 am
The National Retail Federation coined the term “Cyber Monday” in 2005, as data showed people were doing a lot of their shopping on work computers the Monday after Thanksgiving. The group now says people are relying less on work computers to shop with the growth in high speed Internet access and the popularity of mobile devices.
“What we’re seeing is up to a third of our traffic is coming from mobile [devices] and tablets.”
Scott Durchslag is president of BestBuy.com. He says the rise in shopping via mobile devices is also boosting in-store sales.
“If you’re buying a TV, you want to see how good that HD image is compared to the other three products you’re evaluating, and you can’t do that through a computer. If you’re buying headphones or speakers, you need to hear them. You can’t do that online.”
Durchslag says up to half of the customers coming through his stores are checking product information or comparing prices through their mobile devices.