Former Houston DJ Gleans Business Tips From Rock 'n' Roll
by: Ed Mayberry, November 26, 2012 4:11:00 am
One way of creating business success is by observing those who are successful. Former Houston DJ Dayna Steele with Your Daily Success Tip is author of the "101 Ways to Rock Your World" book series.
"The ones that made it to the top made it to the top for a reason — showing up on time, doing your marketing, being involved with the business. Giving the customers, i.e., the fans, what they wanted. It is a business."
Music promoter David Fishof agrees — successful musicians achieve a level of longevity, customer loyalty and profitability by approaching what they do in a business-like way. He's written a book called "Rock Your Business: What You and Your Company Can Learn From the Business of Rock and Roll." One of the lessons is finding the right partners.
"I mean, how many people have come to me for years and said, 'Oh, the Beatles, they would have been successful without Ringo.' And I say, 'You're wrong.' I said, 'What made the Beatles is all the parts. And that's the way people's companies should run. They have to realize that the receptionist is as important as the sales person. That's as important as a bookkeeper. You know, we're all a band.'"
Fishof organizes the Rock 'n' Roll Fantasy Camp in Las Vegas, where budding musicians learn from artists like Jack Bruce, Bill Wyman, Alice Cooper, Gene Simmons or Slash.
"They can jam out. I put them in a group led by a rock star counselor to record. You perform live on the MGM stage. And it's just an incredible life-changing experience."
Ed: "How do you convince the artist to take part? I mean, are they happy to share what they've learned and meet with people like that?"
"I think the success of Rock'n' Roll Fantasy Camp has been the artist response. You know, yes, naturally the fan loves it, but the artists keep coming back. Roger Daltrey's done the camp seven times. Steven Tyler came back a few times, Paul Stanley. I think it reminds them what it was like when they first started."
Dayna Steele says successful musicians are serious about the business side.
"And Ed, I'm not gonna lie. It's a, you know, there are sex, drugs and rock 'n' roll, and it was a lotta fun! It was really a lot, but they knew what had to be done, and they had the discipline. And it's also expressing appreciation to anybody who helps you get where you are."