Bauer Business Focus: Steve Koch
by: Andrew Schneider, November 23, 2012 5:11:00 am
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The day after Thanksgiving is traditionally the biggest day of the year for retailers. But this year, many retailers kicked off their Black Friday sales on Thursday night. Steve Koch teaches marketing at the University of Houston's Bauer College of Business. He joins Andrew Schneider on this week's Bauer Business Focus.
Steve Koch is an executive professor of marketing at the University of Houston’s Bauer College of Business.