Bauer Business Focus: Partha Krishnamurthy

Texas' presidential primary date is still up in the air, but commercials for the GOP candidates are already on local television. Partha Krishnamurthy teaches marketing at the University of Houston's Bauer College of Business. He joins Andrew Schneider on this week's Bauer Business Focus to talk about political advertising in the 2012 presidential campaign.

Partha Krishnamurthy is professor of marketing at the University of Houston’s Bauer College of Business.

Partha Krishnamurthy

More Bauer Business Focus and other Bauer Business Focus episodes featuring Partha Krishnamurthy.

Bio photo of Andrew Schneider

Andrew Schneider

Business Reporter

Andrew Schneider joined KUHF in January 2011, after more than a decade as a print reporter for The Kiplinger Letter...