Bauer Business Focus: Vanessa Patrick

Millions of Americans start the New Year with resolutions to change their behavior. Most quickly fall back into their old habits. Vanessa Patrick teaches marketing at the University of Houston's Bauer College of Business and discusses her research on how to resist temptation.

Vanessa Patrick is Bauer Associate Professor at the University of Houston’s Bauer College of Business.

Vanessa Patrick and Andrew Schneider

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Andrew Schneider

Business Reporter

Andrew Schneider joined KUHF in January 2011, after more than a decade as a print reporter for The Kiplinger Letter...