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Bauer Business Focus: Vanessa Patrick

January 6, 2012

by: Andrew Schneider

Millions of Americans start the New Year with resolutions to change their behavior. Most quickly fall back into their old habits. Vanessa Patrick teaches marketing at the University of Houston's Bauer College of Business and discusses her research on how to resist temptation.
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Vanessa Patrick is Bauer Associate Professor at the University of Houston’s Bauer College of Business.

Vanessa Patrick and Andrew Schneider

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