Bauer Business Focus: Rex Du

Rex Du is the Hurley Professor of Marketing at the University of Houston's Bauer College of Business.  His work on using social media to spot business trends won the 2011 Best Paper award at the American Marketing Association's Advanced Research Techniques Forum.  Du joins Andrew Schneider on this week's "Bauer Business Focus."

Rex Du is the Hurley Professor of Marketing at the University of Houston's Bauer College of Business.

Rex Du and Andrew Schneider

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Bio photo of Andrew Schneider

Andrew Schneider

Business Reporter

Andrew Schneider joined KUHF in January 2011, after more than a decade as a print reporter for The Kiplinger Letter...