Bauer Business Focus: Partha Krishnamurthy

Government investigators recently issued a report, stating that onboard electronics played no role in the runaway acceleration of several Toyota cars and SUVs. That still left other potential problems, such as gas pedals getting tangled in floor mats. Last week, the company recalled another 2 million vehicles, pushing the total number of recalls to 10 million. Partha Krishnamurthy of the Bauer College of Business joins Andrew Schneider on this week's "Bauer Business Focus" to talk about how publicity over the recalls has affected the company and its brand.
Partha Krishnamurthy, associate professor of marketing at the Bauer College of Business, talking about how Toyota safety concerns and recalls have affected the company’s brand.


KUHF Partha Krishnamurthy

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Bio photo of Andrew Schneider

Andrew Schneider

Business Reporter

Andrew Schneider joined KUHF in January 2011, after more than a decade as a print reporter for The Kiplinger Letter...