Bauer Business Focus: Jackie Kacen

If you go to the grocery store and don't have a list in hand of precisely what you want to buy, chances are you may wind up spending more than you intended. Jackie Kacen — Clinical Professor of Marketing at the Bauer College of Business — joins Andrew Schneider on this week's "Bauer Business Focus" to discuss her research on impulse buying.
Jackie Kacen and Andrew Schneider

Jackie Kacen—Clinical Professor of Marketing at the Bauer College of Business—talking about impulse buying. For more, visit the archived segments of the "Bauer Business Focus."
Bio photo of Andrew Schneider

Andrew Schneider

Business Reporter

Andrew Schneider joined KUHF in January 2011, after more than a decade as a print reporter for The Kiplinger Letter...