If you go to the grocery store and don't have a list in hand of precisely what you want to buy, chances are you may wind up spending more than you intended. Jackie Kacen — Clinical Professor of Marketing at the Bauer College of Business — joins Andrew Schneider on this week's "Bauer Business Focus" to discuss her research on impulse buying.
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Jackie Kacen—Clinical Professor of Marketing at the Bauer College of Business—talking about impulse buying. For more, visit the archived segments of the "Bauer Business Focus."
