Houston METRO Slashes Fare to Airport, Hopes to Lure More People On-Board
by: Wendy Siegle, January 21, 2011 4:01:00 pm
“For our everyday customers, I think especially with this economy, $15 may have been a little more expensive for them. And so the $4.50 makes it more affordable.”
The shuttle will also stop at more downtown locations - five in total. Slaughter says the majority of people who use the service are out-of-towners here on business. But she says with the changes, it’s now a viable option for everyone. Slaughter says the agency is also working to make more people aware that the Airport Direct line exists.
“We are looking to do a lot more marketing.”
She says there are signs and pamphlets at the airport, but they may install permanent monitors advertising the service as well. But even though METRO expects the changes will increase ridership, Slaughter says it will cost METRO about the same, some $1.9 million dollars a year.
“We’re not reaping any cost savings here. What we are trying to do is to make it more appealing, add more customer service to it, make sure that we’re providing the service that the customer wants.”
The revamped service starts Sunday and will still run every thirty minutes, seven days a week. It will be reviewed after six months to determine whether it’s successful.
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