Bauer Business Focus: Betsy Gelb
by: Ed Mayberry, August 13, 2010 5:08:00 am
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Companies are seeing the economic and public relations value of focusing on green goals, and they're trumpeting their efforts. Marketing Professor Betsy Gelb at the Bauer College of Business says consumers have the power to push retailers to get greener. She joins Ed Mayberry on this morning's "Bauer Business Focus."