Bauer Business Focus: Vanessa Patrick

Research has been underway at the University of Houston into how emotions can play a role in shaping consumer choices. Marketing Professor Vanessa Patrick from the Bauer School of Business joins Ed Mayberry for this morning's "Bauer Business Focus."

Bauer Business Focus: Vanessa Patrick

Bio photo of Ed Mayberry

Ed Mayberry

Local Anchor, All Things Considered

Ed Mayberry has worked in radio since 1971, with many of those years spent on the rock 'n' roll disc jockey side of the business...