Bauer Business Focus: Jacki Kacen
by: Ed Mayberry, July 2, 2010 9:07:00 am
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Advertisers have ramped up marketing efforts for this year's world cup in South Africa, similar to how they traditionally pull out all the stops for Super Bowl commercials. On this morning's "Bauer Business Focus," Ed Mayberry talks about World Cup marketing with Jackie Kacen, professor of marketing at the University of Houston's Bauer College of Business.