New Personalized Plates Roll Out

Drivers in Texas who've been aching for a personalized license plate, but discovered that someone else had already snapped up their idea for one, now have a new option. The company that produces specialty plates has added another character to open up more combinations. David Pitman reports.

The new plates are called "'T' is For Texas."  It's a challenge to explain what they look like without the help of pictures.. but here goes.  The plates start off with the letter "T"—followed by six characters.

"It allows a combination that's been taken for a couple of decades to be sorta back out there in circulation, just in this different form."

Kim Miller Drummond is with myplates.com, the private company that designs and sells personalized license plates to raise money for the state.   She says drivers can play off the letter "T" in their spelling.  But if they don't want or need to, there is enough separation between it and the six other characters that drivers can put their name or anything else that'll fit — even if it's the same six characters that another driver has long since claimed.

"Putting that 'T' out front makes its different legally, right?  So the state wouldn't be issuing an identical license plate.  But it would still allow people to have that coveted combination."

The cost of the plates ranges from $95 for one year, to $495 for ten years.  That's on top of annual registration fees.  Starting in the fall, drivers will be able to use all seven characters, without being forced to take the "T" at the beginning.  Those plates will cost even more.  Pictures of the new "T is for Texas" plates can be found at www.myplates.com.

Bio photo of David Pitman

David Pitman

Local Host, Morning Edition

The one question David hears most often isn't "What is it like to work for an NPR member station?" or "Have you ever met Terry Gross?" (he has)...