Bauer Business Focus: Partha Krishnamurthy
February 10, 2012
by: Andrew Schneider
Texas' presidential primary date is still up in the air, but commercials for the GOP candidates are already on local television. Partha Krishnamurthy teaches marketing at the University of Houston's Bauer College of Business. He joins Andrew Schneider on this week's Bauer Business Focus to talk about political advertising in the 2012 presidential campaign.
Bauer Business Focus: Partha Krishnamurthy
March 4, 2011
by: Andrew Schneider
Government investigators recently issued a report, stating that onboard electronics played no role in the runaway acceleration of several Toyota cars and SUVs. That still left other potential problems, such as gas pedals getting tangled in floor mats. Last week, the company recalled another 2 million vehicles, pushing the total number of recalls to 10 million. Partha Krishnamurthy of the Bauer College of Business joins Andrew Schneider on this week's "Bauer Business Focus" to talk about how publicity over the recalls has affected the company and its brand.
Bauer Business Focus: Partha Krishnamurthy
February 12, 2010
by: Ed Mayberry
Are Toyota and Honda taking the right steps to minimize fallout from their recent massive recalls? Ed Mayberry talks with University of Houston Marketing Professor Partha Krishnamurthy on this morning's "Bauer Business Focus."
